{"id":748,"date":"2026-01-08T17:07:23","date_gmt":"2026-01-08T16:07:23","guid":{"rendered":"https:\/\/kabuset.com\/?page_id=748"},"modified":"2026-01-30T16:33:41","modified_gmt":"2026-01-30T15:33:41","slug":"hdmi-3","status":"publish","type":"page","link":"https:\/\/kabuset.com\/?page_id=748","title":{"rendered":"HDMI 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"748\" class=\"elementor elementor-748\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed3b94 e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"1ed3b94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/kabuset.com\\\/wp-content\\\/uploads\\\/provahdmi3.mp4&quot;,&quot;background_video_start&quot;:11,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-b88e066 e-con-full e-flex e-con e-child\" data-id=\"b88e066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4a8561 e-flex e-con-boxed e-con e-parent\" data-id=\"c4a8561\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb9b9f5 e-con-full e-flex e-con e-child\" data-id=\"eb9b9f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f76e5 elementor-widget elementor-widget-heading\" data-id=\"73f76e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HDMI3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d05a6 e-flex e-con-boxed e-con e-parent\" data-id=\"c8d05a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5395918 e-con-full e-flex e-con e-child\" data-id=\"5395918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a8b713 e-con-full e-flex e-con e-child\" data-id=\"4a8b713\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b632855 elementor-widget elementor-widget-heading\" data-id=\"b632855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">briefing del projecte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77305f9 elementor-widget elementor-widget-text-editor\" data-id=\"77305f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El projecte volia traduir l\u2019est\u00e8tica pr\u00f2pia de la marca de roba <strong>HDMI3<\/strong> en una pe\u00e7a audiovisual capa\u00e7 de generar connexions conceptuals amb l\u2019univers del videojoc, una casa buida o fins i tot una realitat paral\u00b7lela.<\/p><p>Amb el punt de partida d\u2019un <strong>fashion film<\/strong>, es buscava construir una pe\u00e7a que mostr\u00e9s l\u2019ess\u00e8ncia de la marca a trav\u00e9s de les seves peces de roba, per\u00f2 no des d\u2019una mirada <strong>est\u00e0tica o convencional<\/strong>, sin\u00f3 a trav\u00e9s d\u2019un relat visual que evoqu\u00e9s atmosferes, jugant amb la idea que la moda pot ser un <strong>codi narratiu<\/strong> en si mateixa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86f9a5c e-flex e-con-boxed e-con e-parent\" data-id=\"86f9a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6c07f0 e-con-full e-flex e-con e-child\" data-id=\"b6c07f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0db5da7 e-con-full e-flex e-con e-child\" data-id=\"0db5da7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636e69b elementor-widget elementor-widget-heading\" data-id=\"636e69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">proposta de producci\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6496014 e-flex e-con-boxed e-con e-parent\" data-id=\"6496014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fef039 e-con-full e-flex e-con e-child\" data-id=\"7fef039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9585239 elementor-widget elementor-widget-text-editor\" data-id=\"9585239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La proposta creativa partia d\u2019una premisa clara: <strong>transmetre l\u2019univers conceptual i visual de HDMI3<\/strong> a trav\u00e9s d\u2019una narrativa que combin\u00e9s el moviment, la repetici\u00f3 i el ritme amb un paisatge visual proper al m\u00f3n dels somnis i les distopies.<\/p><p>Per aconseguir-ho, es va optar per treballar amb <strong>escenaris aparentment irrealitzables,<\/strong>\u00a0per\u00f2 traslladats a contextos tangibles, convertint el decorat i la llum en extensions simb\u00f2liques de la pr\u00f2pia marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcebf2e elementor-widget__width-initial e-transform elementor-widget elementor-widget-video\" data-id=\"fcebf2e\" data-element_type=\"widget\" data-e-type=\"widget\" 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e-flex e-con e-child\" data-id=\"419b36b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HDMI3 briefing del projecte El projecte volia traduir l\u2019est\u00e8tica pr\u00f2pia de la marca de roba HDMI3 en una pe\u00e7a audiovisual capa\u00e7 de generar connexions conceptuals amb l\u2019univers del videojoc, una casa buida o fins i tot una realitat paral\u00b7lela. Amb el punt de partida d\u2019un fashion film, es buscava construir una pe\u00e7a que mostr\u00e9s l\u2019ess\u00e8ncia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-748","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HDMI 3 - Kabuset<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kabuset.com\/?page_id=748\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HDMI 3 - Kabuset\" \/>\n<meta property=\"og:description\" content=\"HDMI3 briefing del projecte El projecte volia traduir l\u2019est\u00e8tica pr\u00f2pia de la marca de roba HDMI3 en una pe\u00e7a audiovisual capa\u00e7 de generar connexions conceptuals amb l\u2019univers del videojoc, una casa buida o fins i tot una realitat paral\u00b7lela. 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