{"id":29,"date":"2025-08-14T17:17:31","date_gmt":"2025-08-14T15:17:31","guid":{"rendered":"https:\/\/kabuset.com\/?page_id=29"},"modified":"2026-05-26T17:40:54","modified_gmt":"2026-05-26T15:40:54","slug":"branding-i-estrategia","status":"publish","type":"page","link":"https:\/\/kabuset.com\/?page_id=29","title":{"rendered":"Branding i Estrat\u00e8gia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29\" class=\"elementor elementor-29\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e7b3f1 e-flex e-con-boxed e-con e-parent\" data-id=\"38e7b3f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-417ac6ea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"417ac6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">branding i estrat\u00e8gia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259b3c68 e-flex e-con-boxed e-con e-parent\" data-id=\"259b3c68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb0a21e elementor-widget elementor-widget-text-editor\" data-id=\"5eb0a21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Definim l\u2019ess\u00e8ncia de marca i la seva direcci\u00f3 estrat\u00e8gica, creant unes bases s\u00f2lides perqu\u00e8 la comunicaci\u00f3 sigui coherent i efectiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3355772 e-con-full e-flex e-con e-parent\" data-id=\"3355772\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:715,&quot;url&quot;:&quot;https:\\\/\\\/kabuset.com\\\/wp-content\\\/uploads\\\/ACABAT_mockup_tarjet_visita-scaled.jpg&quot;},{&quot;id&quot;:107,&quot;url&quot;:&quot;https:\\\/\\\/kabuset.com\\\/wp-content\\\/uploads\\\/menu.jpg&quot;},{&quot;id&quot;:276,&quot;url&quot;:&quot;https:\\\/\\\/kabuset.com\\\/wp-content\\\/uploads\\\/mockup_cartell.jpg&quot;},{&quot;id&quot;:1339,&quot;url&quot;:&quot;https:\\\/\\\/kabuset.com\\\/wp-content\\\/uploads\\\/ACABAT_mockup_3_bottle-scaled.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2000,&quot;background_slideshow_transition_duration&quot;:2000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c5ee90c e-grid elementor-hidden-mobile e-con-boxed e-con e-parent\" data-id=\"4c5ee90c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad2791d elementor-widget elementor-widget-heading\" data-id=\"1ad2791d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">identitat visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e59af elementor-widget elementor-widget-heading\" data-id=\"d0e59af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">disseny de marca (manual, guidelines)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69daa8 elementor-widget elementor-widget-heading\" data-id=\"69daa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">posicionament visual estrat\u00e9gic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33259f60 e-grid elementor-hidden-mobile e-con-boxed e-con e-parent\" data-id=\"33259f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f81c76 elementor-widget elementor-widget-text-editor\" data-id=\"47f81c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Disseny dels elements gr\u00e0fics essencials que defineixen l\u2019aspecte d\u2019una marca.<\/p><ul><li aria-level=\"1\">Logotip (principal, secundari i versions).<\/li><li aria-level=\"1\">Gamma crom\u00e0tica.<\/li><li aria-level=\"1\">Sistema tipogr\u00e0fic.<\/li><li aria-level=\"1\">Recursos gr\u00e0fics (icones, formes, patrons, textures).<\/li><li aria-level=\"1\">Proposta visual aplicada a contextos b\u00e0sics.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e890bab elementor-widget elementor-widget-text-editor\" data-id=\"2e890bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elaboraci\u00f3 d\u2019un document t\u00e8cnic que recull les normes d\u2019\u00fas de la identitat visual per assegurar la seva coher\u00e8ncia i adaptabilitat.<\/p><ul><li aria-level=\"1\">Normes d\u2019\u00fas del logotip (mides, marges, fons, etc.).<\/li><li aria-level=\"1\">Colors i codis (Pantone, RGB, CMYK, Hex).<\/li><li aria-level=\"1\">Tipografies i jerarquies d\u2019\u00fas.<\/li><li aria-level=\"1\">Exemples d\u2019aplicaci\u00f3 en suports reals.<\/li><li aria-level=\"1\">Recomanacions de bones pr\u00e0ctiques i usos incorrectes.<\/li><li aria-level=\"1\">Guia per a col\u00b7laboradors externs (impremtes, dissenyadors, etc.).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3af30e elementor-widget elementor-widget-text-editor\" data-id=\"2f3af30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Definici\u00f3 del llenguatge visual de la marca segons el seu relat, p\u00fablic i objectius.<\/p><ul><li aria-level=\"1\">An\u00e0lisi del sector i compet\u00e8ncia visual.<\/li><li aria-level=\"1\">Definici\u00f3 del territori visual i valors perceptius.<\/li><li aria-level=\"1\">Referents visuals (moodboards, l\u00ednies est\u00e8tiques).<\/li><li aria-level=\"1\">Proposta de l\u00ednia visual estrat\u00e8gica.<\/li><li aria-level=\"1\">Recomanacions d\u2019aplicaci\u00f3 i coher\u00e8ncia.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b54ee8b e-grid elementor-hidden-desktop elementor-hidden-tablet e-con-boxed e-con e-parent\" data-id=\"b54ee8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f21f4ea elementor-widget elementor-widget-heading\" data-id=\"f21f4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">identitat visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7434a5c elementor-widget elementor-widget-text-editor\" data-id=\"7434a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Disseny dels elements gr\u00e0fics essencials que defineixen l\u2019aspecte d\u2019una marca.<\/p><ul><li aria-level=\"1\">Logotip (principal, secundari i versions).<\/li><li aria-level=\"1\">Gamma crom\u00e0tica.<\/li><li aria-level=\"1\">Sistema tipogr\u00e0fic.<\/li><li aria-level=\"1\">Recursos gr\u00e0fics (icones, formes, patrons, textures).<\/li><li aria-level=\"1\">Proposta visual aplicada a contextos b\u00e0sics.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99958c elementor-widget elementor-widget-heading\" data-id=\"c99958c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">disseny de marca (manual, guidelines)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225f3fb elementor-widget elementor-widget-text-editor\" data-id=\"225f3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elaboraci\u00f3 d\u2019un document t\u00e8cnic que recull les normes d\u2019\u00fas de la identitat visual per assegurar la seva coher\u00e8ncia i adaptabilitat.<\/p><ul><li aria-level=\"1\">Normes d\u2019\u00fas del logotip (mides, marges, fons, etc.).<\/li><li aria-level=\"1\">Colors i codis (Pantone, RGB, CMYK, Hex).<\/li><li aria-level=\"1\">Tipografies i jerarquies d\u2019\u00fas.<\/li><li aria-level=\"1\">Exemples d\u2019aplicaci\u00f3 en suports reals.<\/li><li aria-level=\"1\">Recomanacions de bones pr\u00e0ctiques i usos incorrectes.<\/li><li aria-level=\"1\">Guia per a col\u00b7laboradors externs (impremtes, dissenyadors, etc.).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306e0c1 elementor-widget elementor-widget-heading\" data-id=\"306e0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">posicionament visual estrat\u00e9gic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b2ee2 elementor-widget elementor-widget-text-editor\" data-id=\"98b2ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Definici\u00f3 del llenguatge visual de la marca segons el seu relat, p\u00fablic i objectius.<\/p><ul><li aria-level=\"1\">An\u00e0lisi del sector i compet\u00e8ncia visual.<\/li><li aria-level=\"1\">Definici\u00f3 del territori visual i valors perceptius.<\/li><li aria-level=\"1\">Referents visuals (moodboards, l\u00ednies est\u00e8tiques).<\/li><li aria-level=\"1\">Proposta de l\u00ednia visual estrat\u00e8gica.<\/li><li aria-level=\"1\">Recomanacions d\u2019aplicaci\u00f3 i coher\u00e8ncia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fee1c elementor-widget elementor-widget-heading\" data-id=\"3fee1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">disseny gr\u00e0fic aplicat a campanyes <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17370bfa elementor-widget elementor-widget-text-editor\" data-id=\"17370bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Creaci\u00f3 de materials gr\u00e0fics per a campanyes de comunicaci\u00f3 o promoci\u00f3, adaptats als diferents suports.<\/p><ul><li aria-level=\"1\">Cartells, flyers i p\u00f2sters<\/li><li aria-level=\"1\">Packaging i etiquetatge<\/li><li aria-level=\"1\">Disseny de peces per xarxes socials (stories, posts, reels, banners)<\/li><li aria-level=\"1\">Adaptaci\u00f3 a formats digitals i f\u00edsics<\/li><li aria-level=\"1\">Propostes gr\u00e0fiques per a espais (banderoles, roll-ups, senyal\u00e8tica&#8230;)<\/li><li aria-level=\"1\">Materials promocionals (adhesius, marxandatge, newsletters visuals)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-197c2f4 e-flex e-con-boxed e-con e-parent\" data-id=\"197c2f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd756fb elementor-widget elementor-widget-heading\" data-id=\"fd756fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">projectes relacionats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3f8804 e-grid e-con-boxed e-con e-parent\" data-id=\"f3f8804\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f96a1f8 elementor-widget elementor-widget-image\" data-id=\"f96a1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kabuset.com\/?page_id=167\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton.jpg\" class=\"attachment-full size-full wp-image-566\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton.jpg 1920w, https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton-300x169.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton-1024x576.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton-768x432.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/logo_calenton-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98cffc8 elementor-widget elementor-widget-image\" data-id=\"98cffc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kabuset.com\/?page_id=82\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2-1024x576.jpg\" class=\"attachment-large size-large wp-image-542\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2-1024x576.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2-300x169.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2-768x432.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2-1536x864.jpg 1536w, https:\/\/kabuset.com\/wp-content\/uploads\/bannerciao2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>branding i estrat\u00e8gia Definim l\u2019ess\u00e8ncia de marca i la seva direcci\u00f3 estrat\u00e8gica, creant unes bases s\u00f2lides perqu\u00e8 la comunicaci\u00f3 sigui coherent i efectiva. identitat visual disseny de marca (manual, guidelines) posicionament visual estrat\u00e9gic Disseny dels elements gr\u00e0fics essencials que defineixen l\u2019aspecte d\u2019una marca. Logotip (principal, secundari i versions). Gamma crom\u00e0tica. Sistema tipogr\u00e0fic. Recursos gr\u00e0fics (icones, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding i Estrat\u00e8gia - Kabuset<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kabuset.com\/?page_id=29\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding i Estrat\u00e8gia - Kabuset\" \/>\n<meta property=\"og:description\" content=\"branding i estrat\u00e8gia Definim l\u2019ess\u00e8ncia de marca i la seva direcci\u00f3 estrat\u00e8gica, creant unes bases s\u00f2lides perqu\u00e8 la comunicaci\u00f3 sigui coherent i efectiva. identitat visual disseny de marca (manual, guidelines) posicionament visual estrat\u00e9gic Disseny dels elements gr\u00e0fics essencials que defineixen l\u2019aspecte d\u2019una marca. Logotip (principal, secundari i versions). Gamma crom\u00e0tica. Sistema tipogr\u00e0fic. 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