{"id":167,"date":"2025-09-12T18:23:29","date_gmt":"2025-09-12T16:23:29","guid":{"rendered":"https:\/\/kabuset.com\/?page_id=167"},"modified":"2026-01-28T15:11:37","modified_gmt":"2026-01-28T14:11:37","slug":"calenton","status":"publish","type":"page","link":"https:\/\/kabuset.com\/?page_id=167","title":{"rendered":"Calent\u00f3n!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"167\" class=\"elementor elementor-167\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74204c4 e-con-full e-flex e-con e-parent\" data-id=\"74204c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54807d4 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"54807d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1536\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-scaled.jpg\" class=\"attachment-full size-full wp-image-528\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-scaled.jpg 2560w, https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-300x180.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-1024x614.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-768x461.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-1536x921.jpg 1536w, https:\/\/kabuset.com\/wp-content\/uploads\/anunci1-3-2048x1229.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d0cdf e-flex e-con-boxed e-con e-parent\" data-id=\"48d0cdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd2713 elementor-widget elementor-widget-heading\" data-id=\"8cd2713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calent\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235b0f5 elementor-widget elementor-widget-heading\" data-id=\"235b0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">foc al paladar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41cb7e4 e-flex e-con-boxed e-con e-parent\" data-id=\"41cb7e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6435b5d e-con-full e-flex e-con e-child\" data-id=\"6435b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12a8ab9 elementor-widget elementor-widget-image\" data-id=\"12a8ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"846\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote-968x1024.jpg\" class=\"attachment-large size-large wp-image-277\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote-968x1024.jpg 968w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote-284x300.jpg 284w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote-768x812.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote-1452x1536.jpg 1452w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_tote.jpg 1815w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f75f7da e-con-full e-flex e-con e-child\" data-id=\"f75f7da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ecc2a elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"d6ecc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-278\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1-1024x1024.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1-300x300.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1-150x150.jpg 150w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1-768x768.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/mockup_boxes-1.jpg 1529w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c394f05 e-flex e-con-boxed e-con e-parent\" data-id=\"c394f05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e60605 elementor-widget elementor-widget-heading\" data-id=\"3e60605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">proposta creativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6978468 e-flex e-con-boxed e-con e-parent\" data-id=\"6978468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b1595a e-con-full e-flex e-con e-child\" data-id=\"2b1595a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6020d92 elementor-widget elementor-widget-text-editor\" data-id=\"6020d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Calent\u00f3n \u00e9s salsa picant nascuda a M\u00e8xic per als que no tenen por del foc; per als que volen m\u00e9s sabor, emoci\u00f3 i un toc ardent en cada mossegada.<\/p><p>Aquesta marca no va de subtileses: va de sensacions fortes i d\u2019identitat pr\u00f2pia. El nom, \u201cCalent\u00f3n\u201d, juga amb el doble sentit; \u00e9s col\u00b7loquial, calent i ple de vida, i resumeix perfectament l\u2019actitud de la marca: desvergonyida, directa i sense complexos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a229fb1 e-con-full e-flex e-con e-child\" data-id=\"a229fb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66f9db elementor-widget elementor-widget-text-editor\" data-id=\"d66f9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De la m\u00e0 d\u2019aquests conceptes sorgeixen les decisions est\u00e8tiques que vam seguir en formular aquest branding.<\/p><p>Primerament, es va buscar una gamma de colors acotada per\u00f2 viva. Va resultar for\u00e7a clara la selecci\u00f3 del vermell com a color principal; es cridaner, ferotge i estretament relacionat amb la calor i el picant, i un groc ben saturat l\u2019hi va com anell al dit com a company de viatge donant color al logotip.\u00a0<\/p><p>La tipografia, un altre element fonamental en un branding (especialment quan conforma el logotip de la marca), havia de ser la responsable de transmetre aquella part m\u00e9s col\u00b7loquial i trapella de la marca. \u00c9s per aix\u00f2 que vam seleccionar-ne una inspirada en l\u2019escriptura a m\u00e0 que es pot trobar als barris llatinoamericans i que, per fortes influencies que rebem d\u2019aquesta procedencia a nivell cultural, resulta fresca i actual.\u00a0<\/p><p>La petita bandera mexicana a la part superior del logotip pret\u00e9n refor\u00e7ar la presencia de les arrels llatinoamericanes de la marca, ja que aquesta est\u00e0 formada per 3 flors que resulten de la s\u00edntesi d\u2019una margarita (flor que dona nom a una beguda tradicional de M\u00e9xic mundialment coneguda).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13507ca e-con-full e-flex e-con e-child\" data-id=\"13507ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5478dcb elementor-widget elementor-widget-video\" data-id=\"5478dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/gif-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5476a0e e-con-full e-flex e-con e-parent\" data-id=\"5476a0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36eb418 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"36eb418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1520\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/icons-scaled.jpg\" class=\"attachment-full size-full wp-image-326\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/icons-scaled.jpg 2560w, https:\/\/kabuset.com\/wp-content\/uploads\/icons-300x178.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/icons-1024x608.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/icons-768x456.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/icons-1536x912.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1de3667 e-flex e-con-boxed e-con e-parent\" data-id=\"1de3667\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-797a13b elementor-widget elementor-widget-heading\" data-id=\"797a13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">folklore mexic\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7dd161 e-flex e-con-boxed e-con e-parent\" data-id=\"a7dd161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0017d85 elementor-widget elementor-widget-text-editor\" data-id=\"0017d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e9xic es un pa\u00eds ric en salses picants. Es un acompanyament especialment popular i divers ja que n\u2019hi ha de molts tipus i nivells de \u201ccalor\u201d. Es per aix\u00f2 que vam dissenyar un sistema de classificaci\u00f3 per colors en el disseny del packaging, i la gamma de colors triada per la imatge de marca ens va fer gran servei; el groc seria la salsa menys picant i el negre (un color seri\u00f3s, adult) la que m\u00e9s, passant pel vermell que seria un punt mig.<\/p><p>A aquesta classificaci\u00f3 per colors l\u2019acompanya la identitat de cadascuna de les salses. Mitjan\u00e7ant la il\u00b7lustraci\u00f3 i fent un rep\u00e0s a la fauna (i mitologia) mexicana, vam assignar a cada salsa un animal salvatge o mitol\u00f2gic en funci\u00f3 del grau de picantor de la mateixa; a m\u00e9s picant, m\u00e9s perillos l\u2019animal. Per la Ranchera, una salsa relativament suau, vam pensar en un tendre ajolote, mentre que la d\u2019Habanero (la m\u00e9s picant) est\u00e0 representada pel Chupacabras, un animal mitol\u00f2gic d\u2019extrema perillositat.<\/p><p>Altres elements, com un temple azteca i la forma de l\u2019etiqueta, que recorda a un barret de mariachi, alimenten de folklore mexic\u00e0 el disseny de les ampolles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c887c e-flex e-con-boxed e-con e-parent\" data-id=\"22c887c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d39d9 elementor-widget elementor-widget-image\" data-id=\"a6d39d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1752\" src=\"https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-scaled.jpg\" class=\"attachment-full size-full wp-image-1339\" alt=\"\" srcset=\"https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-scaled.jpg 2560w, https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-300x205.jpg 300w, https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-1024x701.jpg 1024w, https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-768x525.jpg 768w, https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-1536x1051.jpg 1536w, https:\/\/kabuset.com\/wp-content\/uploads\/ACABAT_mockup_3_bottle-2048x1401.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calent\u00f3n foc al paladar proposta creativa Calent\u00f3n \u00e9s salsa picant nascuda a M\u00e8xic per als que no tenen por del foc; per als que volen m\u00e9s sabor, emoci\u00f3 i un toc ardent en cada mossegada. Aquesta marca no va de subtileses: va de sensacions fortes i d\u2019identitat pr\u00f2pia. El nom, \u201cCalent\u00f3n\u201d, juga amb el doble [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-167","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calent\u00f3n! - Kabuset<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kabuset.com\/?page_id=167\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calent\u00f3n! - Kabuset\" \/>\n<meta property=\"og:description\" content=\"Calent\u00f3n foc al paladar proposta creativa Calent\u00f3n \u00e9s salsa picant nascuda a M\u00e8xic per als que no tenen por del foc; per als que volen m\u00e9s sabor, emoci\u00f3 i un toc ardent en cada mossegada. Aquesta marca no va de subtileses: va de sensacions fortes i d\u2019identitat pr\u00f2pia. 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